Wednesday, September 20, 2006
Direct Selling
The practice of selling direct to customers through distributors or self-employed sales people rather than through shops. (www.z2z.com)
Why is Direct Selling the Way to go?
(Success From Home Jan 2007)
It's the business of word-of-mouth. And, whether you realize it or not, you are already in it - you just aren't getting paid for it. Let's face it, when you tell a friend that they have to go see a new movie, and they do, the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?
Owning your own direct selling business allows you to capitalize on something you already do and take advantage of - one of the best kept secrets of the wealthy and happy: "passive" or "residual" wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It's usually a small percentage of the sales price or a fixed price per book or ticket sold.
And make no mistake. It is a business.
The direct selling business model has been around for more than 50 years. It generates almost $30 billion per year in revenue in the United States alone. And the number is more than $100 billion worldwide. This money is being generated by housewives who've never been in business before; by college students who never thought of being in their own business; by retirees who worked for a salary all their lives and then got into their own business; bbusiness peoplele who find that, in many respects, this is a better business than what they've been doing.
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